Take Your Business to The Next Level With a New Website
If you own or run a business and want to take your operation to the next level, it may be time to get a website. Or even if you currently have a website, it may be time to revamp it to update your online presence.
Whether starting from scratch or revamping an old site, working with a web designer can be challenging. Here are some tips on how to get the most out of your interaction with your web pro.
Before you hire anybody, understand your goals
Before talking to web designers, you must have a clear vision of what you want your website to achieve.
If a random person ends up on your website, what do you want them to do? The answer to this question can change depending on your industry, location, or even the individual product or service page they land on.
Do you want to sell products online?
Drive traffic to your brick-and-mortar store?
Or do you want to let people know your hours and location?
The crucial question is: What action should a website visitor take?
Known as a CTA, or “Call To Action.”
Some common CTA’s are:
- Buy Now
- Call Now
- Get A Quote
- Schedule A Call
Setting your website up for success is easier than you may think. Most of the time it comes down to having a clear understanding of what you want a visitor to do when they land on your page.
This is not the time to be cute or clever.
Whatever your goals may be, write them down before you start talking to potential designers.
That way, you can ensure everyone is on the same page immediately.
Talking To A Web Designer
When you’re ready to start interviewing designers, ask for referrals from friends or business associates with websites you like.
Once you’ve got a few names, set up appointments for consultations.
These meetings are usually free, giving you a chance to see if you click with the designer and if they understand your vision.
During the consultation, be prepared to share your written goals for the website, as well as any specific ideas that you have. If the designer isn’t asking questions and really getting to know your business, then they’re not the right fit.
When you’ve found a designer that you click with, it’s time to talk budgets. Be upfront about what you can afford, and don’t be afraid to negotiate. Remember, the goal is to find a designer who will create a website that meets your goals within your budget—not necessarily the cheapest option out there.
A great website is the key to success for small businesses.
And even though the website design process may seem overwhelming, a good designer will make it easy and smooth.
Working with a web designer doesn’t have to be complicated or scary.
By having a clear vision for your site’s goals, asking for referrals, and being upfront about budgets, you can find a web design pro who will create exactly what you’re looking for without breaking the bank.